This is a phrase that we really like, you will see multiple designs with it. We wanted to come up with a way to talk about being born again and remove all the nonsense that has sort of grown around that phrase and made it weird. It doesn't need to be weird. It is truth. It is a reality.
We are all born dead but we don't have to be that way, so we call the world back to life. We tell it to stop being dead and live.